Most of us think about sustainability as a far off effect of
our lives on the ecosystem and nature that surrounds us. But think about this…
everything we do or say, produce or consume, create or destroy , tangible or
intangible , has a effect on the finite natural resources including our own psychology
!
In a world fast depleting its resources, while we express
our greatest concerns, we continue to
manufacture or produce products and articles which are depleting the same. Very
soon there will be no “raw material” to produce from!
Today, the writing on the wall is very clear. The future of
business lies in innovating and building sustainable products. Products whose life
cycle is longer, and which at the end go back to reinstating the raw material
it was made from. Not depleting it. Whether it is power, fuel or food,
sustainable product development touches every aspect of our lives. Being “green”,
“eco friendly” etc are only buzz words
at the end of the day. What and how these products use and deplete and how much
they add back is what really matters.
As thought leaders and innovators, it’s time we all
re-looked at the way we design and build products, measuring the amount of
finite resources our products or their use will finally consume and how much
they will add back. It’s time we even looked at the software games we build.
Are they depleting us of our positive human emotions or are they building us
into game warriors ? Just look around us, how many computer games we see which
are based on education, peace, harmony etc.? How many computer games do we see
that may educate us on the fact that the amount of poverty and the rate it’s
growing is also leading us into a non sustainable mode ?
The future as we know it today is scary! Its time we went
back to the drawing board !
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